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Meet Anna Hall

Founder, The Purpose Equation

Anna Hall was a teenager when she volunteered at a nursing home in her hometown of Hanover, NH. It turned out to be her first step along a 20- year course focused on improving quality of life for older adults. Along the way she has deployed and managed programs, services, and technologies with that aim. As she gained experience, she developed enrichment programs for older adults living in All Inclusive Care for the Elderly (PACE), Continuing Care Retirement Communities (CCRC), independent, assisted living and memory care settings. She led CCRC and Skilled Nursing engagement programming for Brookdale Senior Living, the largest senior-living provider in the country. At Connected Living – a social impact company dedicated to connecting older adults with community and family – Anna served as the Chief Purpose Officer. She informed all aspects of the business, from product development to sales to operations, and realized that she loved creating and consulting at the intersection of technology, engagement, and culture. Throughout her career, she has witnessed how purpose builds resilience and improves wellness. Her mission has become helping people define and activate their purpose – in life and work. In 2018, Anna began building The Purpose Equation®, an evidence-based framework that guides individuals to discover their unique Purpose. The Purpose Equation® LLC launched in July 2021. The framework she invented is the basis for programs and workshops that are designed to identify purpose, spark joy, and personal growth – at any age and in every moment.

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